Last Saturday, I was invited to Eden Keso De gallo Sarap ng Pasko: 100 Days of Christmas Media Launch at SM Mall of Asia Music Hall, thanks to GMCI!

December may be the start of Christmas for the rest of the world. But here in the Philippines, Christmas history is made–because the world’s favorite season of the year starts a hundred days early.

As early as September 4, Eden Cheese–the country’s well-loved cheese brand spearheads the world’s longest Christmas celebration with Eden’s Sarap ng Pasko: 100 Days of Christmas. Previously igniting the joy and faith of Filipinos nationwide in last year’s Keso de Gallo, Eden is back to once again bring the warmest and tastiest Yuletide tidings to everyone, reminding Filipino of hope and unity.

100 Days. 100 Towns. 100 Unique Dishes.

“It is very evident that Filipinos have an innate sense of early excitement for Christmastime whatever situation they may be in,” Kraft Foods Philippines’ Category Marketing Manager Alex Dan Tacderas explains. “That is why we wanted to embody this excitement and bring the entire nation together for Christmas as early as September 4,” he adds.

Christmas may now have officially started in the Philippines. But this latest Yuletide undertaking by Eden in partnership with ABS-CBN Network kicked off as early as July when participating towns were asked for a cook off. “Each dish was made with indigenous ingredients native to their very own town–making every dish original and unique,” Tacderas says.

Now with 100 towns competing to have the country’s number one dish, Eden’s 100 Sarap ng Pasko: 100 Days of Christmas will bring out even more the culinary creativity in every participating town nationwide. “We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season,” Tacderas says. “That is why we leave the rest of the nation to vote for and decide who deserves to be the town that will be most recognized,”

Last year, Kraft Eden gave the celebration of Misa de Gallo a cheesy twist by feeding churchgoers for 9 mornings in 9 different cities from Luzon, Visayas and Mindanao, in 9 different churches with 9 carefully selected Filipino recipes. “This year, we aimed to invite a hundred because during this season of merrymaking– the more really is merrier,” Tacderas shares.

The Company serenaded the audience

1 Nation. 1 Festive Season. 1 Grand Yuletide Feast.

With a natural love and passion for food, this pioneering celebration isn’t merely a competition. Moreover, it brings the entire nation together in time to share the tastiest of Yuletide tidings. “Christmastime is a time wherein sharing is found most prominent especially among families,” Senior Brand Manager Anna Sapitan discusses. “Through this, we wanted to unite the country together as one big family with a common love for Christmas feasting,”

As a country that is known to be naturally warm and generous, Kraft Eden also aims to share Christmas joy and faith to every Filipino across the nation. “We selected towns precisely because we wanted to reach out from the most popular ones up to the less recognized ones–in Luzon, Visayas and Mindanao,” Sapitan says.
Underscoring an optimistic, festive and delightful Christmas for everyone in the country, this year, Sarap ng Pasko: 100 Days of Christmas, strengthens the Yuletide spirit alive for each Filipino across the world.

Eden’d 100 Days of Christmas Tree Unveiled

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Tags: 100 Days of Christmas, Eden Keso De gallo Sarap ng Pasko: 100 Days of Christmas, Eden’s Sarap ng Pasko, Kraft Eden, Kraft Eden Cheese, Longest Christmas Celebration Event, Misa de Gallo, world’s longest Christmas celebration
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